Walt's Inspiration Machine

In the West, the economy is built on Brand.

Beginning at the King Ranch in South Texas, thru Chisolm Trail fire-irons, near mountain-side mine intials and as San Francisco 's docks first filled with ornate artwork painted on wooden crates, America is built upon symbols. Those strong symbols, no matter the faith or industry, whom maintain integrity are those symbols that endure.

How many have done more to create lasting Brand Integrity than Walt Disney? Walt left us decades ago, and yet, even today his lasting Brand Culture continues to inspire new generations to innovate and elaborate his core mission...

Sometimes, I think Walt was creating an Imagination Machine, in the form of mouse ears.

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